Farmers are crucial to our food supply and to keep the country healthy and productive.
When it comes to having an online presence, you may not think that farmers need an active, engaging website. However, it’s actually an important part of doing business.
Read on to discover why the concept of digital farming is important to the farming industry and to the farmers themselves, and how it can help the business grow.
A Strong Online Presence Increases Exposure
Having a strong online presence gives farmers a much broader exposure to those in their community. Through social media accounts and a well thought out website, farmers can reach more customers and increase their networking opportunities.
Whether it’s special events or selling produce, an active and engaging website will keep people informed about farm operations. It’s also a great way to announce that the farmer’s products are being sold at local markets so they can increase revenue.
The more people you reach, the better your opportunities will be. Use this digital presence to create a whole new swath of customers and to remind people that your farm is in operation.
SEO Drives More Traffic
With the use of SEO (search engine optimization), farmers can stay at the top of Google search results. Using keywords like “farms near me” or “fresh produce near me” can alert customers to the farm’s presence and their address will appear on maps.
Integrating a smart SEO plan on your website will increase your digital footprint by leaps and bounds. This simple tool drives traffic not only to the website but also to the farm itself.
Use some geo-based SEO terms that include your specific location. This is a great way to maintain a strong digital presence not just online but in your community.
A Beautiful Website Entices Customers
Farms need a modern, sleek website to pull new customers in. Digital photos of the farm itself, the fields, and animals are a smart addition to any farm website since they provide viewers with a clear picture of what they can expect.
Include a detailed “about us” page that discusses the history of your farm and your family. This adds a personal touch to your online presence that will draw customers in.
Stay active online and talk to your customers through your “contact us” page and through social media accounts. Strong customer engagement is one of the most effective ways to gain new customers and to keep customers for life.
Foster Customer Growth Through Online Engagement
Whether you sell cattle, produce, or hay, it’s important for farmers of all kinds to have a positive and strong online presence. With a well-designed website, social media, and SEO tools, your farm will get the exposure it needs to stay in business.
Think about some techniques you can use to make your online presence stronger for a better bottom line.
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