Did you realize that nearly 80 percent of consumers research a business online before using their products or services?

Having an online presence is crucial when trying to attract attention from these consumers. This is why investing in a high-quality website is so important to the long-term success of your business.

Some business owners think that a website is something they can set and forget. The truth is that website updates have to be performed routinely. Read below to find out why updating your website regularly is so important.

1. Making Sure Your Website is Mobile-Friendly

Mobile users account for over 50% of overall global Internet traffic. Making sure your website is perfectly suited for a mobile user to engage with is important. If you built your existing business website before the mobile Internet revolution occurred, having it updated is a good idea.

By making your website responsive, you can easily attract sales leads from people accessing your site on phones and tablets. The longer you wait to fix this problem, the harder it will be to keep mobile users interested in what you are doing.

The main thing you need to do to fix this problem is work with an experienced web design professional. Before hiring a company to do this, be sure to take a look at their previous work. Doing this will help you assess whether or not they are the right fit for the job.

2. Swapping Out Stock Images for Branded Ones

During the website building process, you will have to make several important decisions. In most cases, business owners will use stock images to get their pages ready for launch. As time goes by, you may start to notice these images aren’t reflective of your brand.

Instead of leaving images in place that don’t fit your needs, consider using branded ones instead.

Allowing a professional photographer and graphic artist to handle this image creation process is crucial. With their assistance, getting high-resolution images that tell your company’s story is possible.

3. Optimizing Your Page Content and Calls to Action

While having an appealing website is essential, you also need to focus on content. Making sure your content is engaging and error-free is important when trying to attract sales leads.

You also need to take a look at your calls to action periodically to ensure they are worded correctly. A call to action will help you give a reader information about the action they need to take next. A well-written call to action can help you convince visitors to use your products or services.

Don’t Wait to Make Website Updates

Putting off important website updates is a horrible idea. If your website looks outdated or unappealing, it will cost you a lot of business. This is why working with professionals to get these updates done is important.

If you are looking for help with your business website, contact the team at Jonesen Design.