web design elements for small business

4 Key Elements That Must Be Included in Web Designs for Small Business

Jonesen TeamIndustry Insights

If you want more customers, you need a functional website. 

Having a website that is easy to navigate is key to building a loyal following. You want your website to be visually appealing and easy to use.

This article will teach you the best web designs for small business owners.

1. Build a Blog

It’s very important that your website has a blog feature.

You need to create a blog so people can read about your product or service. Your blog should answer questions that people have about your company. It will also help build brand trust and loyalty.

Be sure your blog posts are SEO optimized. Do this by using relevant keywords in each of your posts. You should also include internal and external links to keep your users navigating through your site.

The content on your blog needs to be compelling and written for the web. Write in small, easily digestible paragraphs. Don’t have big blocks of text that are intimidating for viewers.

2. Keep Your Homepage Simple

Your homepage should be basic and inviting.

Don’t overwhelm readers by stuffing all of your information on the landing page.

Instead, create a clean, attractive page. Include a picture the summarizes your company and a brief description of who you are.

For further information, website users should be able to click on tabs on the top of your homepage.

3. Consider Color

It’s important to think about what message the colors of your site are sending to people.

Consider your target audience and the mood of your company and base your website colors on that.

Remember that shades of yellow make people feel happy. Shades of red evoke excitement and passion. Shades of green make people feel at peace, while shades of blue are calming.

Create a color scheme and stick with it throughout your website. You shouldn’t use more than three colors as you don’t want to overwhelm the eye.

Consider what font color to use based on the background of your site.

4. Mind Mobile Viewing

The majority of people are viewing your website on their smartphone.

This is why it’s imperative to make sure your site is mobile friendly. Before publishing a post, always check to see how it looks on a phone.

You don’t want people to have to scroll down at awkward places in the text. Create a seamless mobile experience.

Check to see if your pictures and videos show up well on mobile as well.

Now You Know The Best Web Designs For Small Business Owners

Building a beautiful website takes time and patience, but it’s so worth the payoff.

A site that loads easily and looks amazing is a key factor in gaining more customers.

Remember that people have millions of options for internet content, make your site something unique and worth visiting.

Find out how we can help you with the best web designs for small business owners.