Your business is missing out on more than you think. By not having a website you’re potentially missing out on an entire demographic of people. Take a look at why it’s essential to have one.
Are you one of the nearly half of all small business owners who don’t have a website? Do you prefer getting information about your business out the traditional way, through word of mouth?
While word of mouth is extremely important in marketing your business, having a website in our digital age is necessary.
By not having a website, small businesses seem less legitimate and are missing out on online marketing tools and you’re not showing up in search results.
And while the thought of building a website might intimidate you, the truth is that it could not be easier. Keep reading to learn more about why having a website is so important and what your business is missing out on the longer you go without a website.
Do I REALLY Need a Website?
The short answer is yes! Yes, you really do need a website. Websites increase the legitimacy of your business, increase your chances of showing up in search results, and provide important information that people are looking for.
Creating a website is simple. There are many website generators that give you the tools to build a basic website in a few hours (or even less, depending on how computer proficient you are).
If you don’t have the time or don’t want to dive into website development, there are companies out there that specialize in building and updating websites.
Social media is an important took for small businesses, but relying only on social media, and not creating a website, is a mistake. Customers expect a business to have a website and with social media, you are at their mercy.
Social media sites, like Twitter, Facebook, and Instagram change their algorithms and rules about business accounts often. This means that you may constantly need to tweak your social media strategy to make sure your customers and potential customers are seeing your posts.
Benefits of Having a Website
Your website may be the first impression someone has of your business. If it is nonexistent or has a bad site design, potential customers may not want to buy your product or visit your business.
A website also allows you to collect various analytics on your visitors, so you can gather data about them and how they found your site. Not only that, you can also use your website to create an email marketing list.
Customers who receive marketing emails are likely to visit your business website. If you have a site up and running and allow them to make purchases on the website, you’ve just generated yourself new business. Email marketing is an effective tool for small businesses and doesn’t require a lot of manpower.
The Bottom Line
Still not convinced of the benefits of having a website? Think of it this way: your business is only open for certain hours of the day. A website is available 24 hours a day, 7 days a week, 365 days a year. Customers can make purchases, contact you, or learn more about your business at any time that is convenient for them.
Learn more about the importance of websites and how we can help your small business maximize your online potential here. Don’t wait another day to get your business on the web.