A business without a website is like a dog without a bone.
Sure, it’s likely to survive if it’s healthy anyway, but its quality of life is undoubtedly worse.
In a digital world, every business benefits from an online presence. For instance, it’s predicted that almost 2 billion people will buy something online this year.
Can your business afford not to get in on that?! A website automatically opens you up to the online world. And that’s only one reason a professional website will help your business.
Keep reading for 5 more.
5 Reasons Every Business Needs a Professional Website
Don’t have a website? Why the heck not?! Here are 5 reasons you absolutely need one.
1. For a Larger Audience
We’ve already noted how many millions (billions, even) of people are online every day.
Every single one of those users has the potential to be a new customer. You just need to let them find you. In essence, a website is a sure-fire way of developing your audience.
Sure, established businesses are bound to have a steady supply of clients coming their way. However, a business that isn’t growing is dying. A website and a bit of work equal a bigger audience and a new income stream.
2. For Better Analytics
You may already have a website.
But there’s a big difference between a self-made website and a professional quality one. It may be time for a redesign. A pro website is designed and made by an expert. They understand the web and know how to design a site to meet its requirements.
Pro designs can speed up load time, reduce bounce rates, enhance dwell time, optimize a site for SEO, and more. All of that adds up to a better performing site.
3. For Added Credibility
Your website is often the face of your brand.
There’s nothing like a shoddy site to reduce your standing in someone’s eyes. Your business simply won’t get as much custom.
Think about the clothes on your back. What you wear into a corporate meeting has a big impact on how you’re seen and remembered. The same is true of your site.
A professional website will help to create an aesthetic that develops your brand identity and drive your credibility sky high.
4. For Improved User Experience
The user experience is crucial for SEO.
Google prioritizes user-friendly websites. You can guarantee that a professional website will be easier to use than a DIY site.
That gives your content marketing a better chance of succeeding. Remember, content marketing takes time, effort and money. You absolutely have to give yourself the best chance of doing well. A pro website makes that happen.
5. For An Awesome ROI
A pro website can cost thousands of dollars.
That often puts people off investing in one. However, any serious business owner recognizes this as a necessary expense. Frankly, even the most expensive pro site will be worth the money long term.
All of the benefits we’ve already addressed can increase your revenue. The potential ROI of a pro website is enormous.
Time to Get a Website
There you have it: 5 reasons a professional website can make all the difference.
The fact of the matter is that every serious business owner needs a website. It’s just one giant marketplace. Billions of people frequent the internet every day. For many, it’s how they prefer to shop. You owe it to yourself, and all the hard work you’ve put into your business, to get a piece of the pie.
Hopefully, we’ve convinced you to do just that!
Like this piece? Looking to improve your website? Click here to read about all the top website trends of 2019.