Good web design is more important than you think. There are about 200 million active websites on the internet. Although you’re not competing with them all, your site is likely one in thousands selling a similar product or service.
Studies suggest it takes only 50 milliseconds for someone to judge your website based on visual appeal. If they don’t like it, they’ll move on to someone else’s site.
You read that right, 50 milliseconds! Why is design important? Because poor design drives potential customers away from your website.
Read on for 5 reasons to invest in professional web design.
1. A Fresh, Modern Look
When you shop for clothes in a brick-and-mortar store, you expect up-to-date fashions. When potential clients come to your website, they want the same thing.
An old, outdated website looks unprofessional. If your website appears unprofessional, customers judge the site as untrustworthy. Trust is a major concern for online shoppers.
A fresh, modern-looking website gives the impression of a well-run and trustworthy company. It signals responsiveness to customers, which translates to good customer service.
2. Mobile Responsive
An up-to-date website is mobile responsive. If your site was designed a few years ago, it might not be mobile responsive. That’s a huge problem.
A little over 80% of American adults own a smartphone. More website searches than ever now take place on a mobile device. Your site must work well from any device.
Branding is how everything associated with your product or service looks. This includes color, font type, and format. You need cohesiveness across your brand.
A web design company uses a style guide for creating consistency across the site. Consistency also builds brand recognition and trust. This keeps people on your site longer.
Trust builds leads, which turn into conversions later down the road.
4. Marketing and Search Engine Optimization (SEO)
A well-designed website makes marketing easier. SEO and marketing work hand-in-hand.
If the brick-and-mortar store puts a ripped dress in the window display, how many customers will come inside? Not many!
The same is true of your website. Your company needs clarity of design and visual appeal. How many times have you clicked off a site within a second because of clutter on the homepage?
A professional website also has invisible design elements or SEO. Did you design a simple do-it-yourself website a few years ago? Chances are, you’re missing a lot of SEO that drives traffic to your page.
5. Easy Navigation
Good website design includes easy navigation. There’s no reason to reinvent the wheel here. People know how website navigation works.
If your navigation is clunky and hard to figure out, customers won’t stay.
Why Is Design Important for Your Business?
Why is design important for your business? Good design draws potential customers to your website, and it keeps them there.
A good-looking, mobile-responsive, easy-to-navigate site builds trust and turns leads into customers. This is one of the most important aspects of your business. Web design is one of the best investments your company can make.
Are you ready to invest in yourself and your business? Contact us here.