Why Every Business Needs a Mobile-Friendly Website

Jonesen TeamIndustry Insights

One in five Americans browses the internet using only a smartphone. Additionally, smartphone usage is up a whopping 77% among all cell phone users.

Having a mobile-friendly is now a necessity for a lucrative business. People are now on the go and have access to your business in the palm of their hands. But, if your website isn’t mobile-friendly, users won’t waste their time.

Most likely, they’ll hit the “back” button and choose a faster option, a website that is mobile-friendly. Goodbye potential customer!

We want our customers to be able to know that we are a reliable and relevant business. We want to give them a positive customer service before they even reach our doors.

Is your business in need of a website update?

Read on to learn why accessing smartphone users and making your website mobile-friendly will help your business to flourish.

Reasons to Update to a Mobile-Friendly Website
1. Search Engine Rankings Suffer

In 2015, Google released a new Search Engine tool that favored mobile-friendly websites. This means that when a user searches for a “Chinese restaurant near me,” the business with a mobile friendly website will be higher up in the results than their non-friendly mobile website counterparts.

2. Losing Customers

People with smartphones expect results and quickly. Gone are the days of dial tones and waiting 10 minutes to get on the internet. In fact, 30% of customers will abandon your website if it takes more than 6-10 seconds too to load or browse.

Losing 30% of your customers is too big of a risk to take and could be hurting your business without you even being aware.

3. Gain Customer Trust

Ever heard the phrase, “make a good first impression?” When customers can view your business on their devices with ease then they are more likely to trust your products and services. In their minds, if a business doesn’t have a quality, well-designed website, then how can their services offer them quality as well?

Customers see your website as an extension of your business and the work you do.

4. Social Media Marketing

A mobile-friendly website turns your customers into your top sellers. Having a mobile-friendly website allows your customer to share your website with their social media following.

5. Better Conversion Rates

Use your customer’s lack of patience to your advantage! By providing your customers with a mobile-friendly website, they can instantly purchase a product from you with ease or call your business. In fact, conversion rates decrease by 7% if your page delays loading by one second longer than a potential customer is willing to wait.

Ready to Upgrade to a Mobile-Friendly Website?

Contact us today so we can assist in you creating a mobile-friendly website that is up-to-date, looks fantastic and is easy-to-use. Check out our blog for more website design and tips for improving the user experience.