Congratulations! You’ve taken the leap to become your own boss in the birthplace of Route 66.

The documents are signed. Your closest friends and family celebrated the grand opening by visiting your downtown district location.

But in all the excitement of starting your own business, there’s one thing you may have wondered, “Do I need a website?”

The answer is yes. Even a mom and pop store can benefit from a small business website to promote Small Business Saturday.

Eager to find out more? Here’s how a website benefits your business!

Why I Need a Website

Being a business owner is stressful enough without the added pressure of creating a website.

Thankfully, we live in an age where hiring an affordable web designer to craft a custom website is simple. In fact, it’s easy to locate a Springfield Missouri web design company or sign up for Branson Missouri web hosting.

However, before hiring them, ask to view a small business website example.

Once you’ve selected the right person or team and told them “I want a website for my business,” the collaboration journey has begun.

During the process of website development, you two will discuss the goals your website will fulfill.

Online Searches Lead to You

If you don’t have a website, then you’re not taking advantage of digital marketing.

Did you know it’s possible to optimize your business website by enabling potential clients to find you during a quick search? Not only is having your own site good for appearing in searches, but it allows you to build a strong online presence.

About 97 percent of people search for a local business allowing more shoppers to view a custom Springfield website design and make their way into your establishment.

Think about that number? Think of the possibilities if your company appeared at the top of those searches?

Do you believe your sales would increase? We bet they would!

But appearing in searches isn’t the only way a website can help boost revenue.

Websites Are Affordable

Traditional advertising may seem like the best and safest road to travel, but unfortunately, it’s not.

A website allows your products and services to be seen by a large number of people, whether they’re Springfield, Missouri natives or high school graduates touring Drury University.

But it also makes it easy for shoppers to contact you about placing orders and giving valuable feedback. This can help build your email list for future reference.

Customers can even voice complaints leading to compromise and improvements.

But aside from the increased communication with people, contests, giveaways, and online-only sales are more reasons you need a website.

The possibilities are there — all you need to do is utilize them.

Gives Your Company Credibility

A company’s website allows a potential customer to read about your products and services.

They can learn when you began selling them, what you charge, and read testimonials of satisfied customers. This allows them to decide whether or not you’re the right fit for their needs.

You can gain purchases by advertising before an event like the Annual Rock ‘N Ribs BBQ Festival or 82nd annual Ozark Empire Fair.

If you don’t have a website, people may question whether your business is legitimate and possibly go to one of your competitors.

Don’t let fear of cost or lack of knowledge hinder potential revenue.

Website Content Influences Transactions

Did you know a poor website design can impact customers buying whatever you sell?

But even more alarming is that if a person’s experience is negative during a visit to your website, he’s likely going to another online store next time.

You definitely don’t want to lose customers, so implement easy to navigate pages and clean content.

Act Now

Stop sitting on the sidelines. That voice in your head won’t stop saying “I need a website” until it happens.

At the end of the day, a website is a brilliant internet marketing technique. With an affordable website design for small businesses being a mouse click away.

If done right, it will connect you with people from all around the world.

Ready to invest in local web design services? Check out our rates and contact us.