So glad you asked!

In your metric report, we provide several relevant and varying data points relating to your website traffic. To benefit from these numbers, you need to know what each means, and how they relate to your user’s experience.

If you have any questions, or would like to discuss options to improve your web traffic, please contact us.

Sessions
Amount of website visits from any device.

Users
Number of different or unique users that have accessed your website.

Pageviews
Total amount of pages viewed

Pages / Session
Average amount of pages viewed per session or website visit.

Avg. Session Duration
Average time spent on your website per website visit.

Bounce Rate
Percentage of people that viewed only one page and quickly navigated away. (You want this number to be low – Google may lower the rank of a website with high bounce-rate.)

% New Sessions
Percentage of new users compared to returning visitors.

All metrics represent data from a specified date-range