Almost half of all small businesses still don’t have a website. In the digital age, that’s unacceptable.

Company websites play an integral role in a customer’s purchasing decision. So if you’re not online, you’re missing out.

But when it comes time to make your site, you must choose between creating it yourself with a website builder or enlisting the aid of a professional WordPress website designer.

What’s your best option? Keep reading to find out!

When to Use a Website Builder

Platforms like Wix, GoDaddy, and yes, even WordPress (to an extent) are among the world’s biggest website building platforms. WordPress alone powers 27% of the Internet!

But is it a drag-and-drop builder the right fit for you? Keep reading to find out.

Functionality Matters to You More Than Aesthetics

If you’d rather have a straightforward website rather than one with the latest bells and whistles, you might be fine using a website builder.

You’ll miss out on some important features like page loading and mobile responsiveness, but you’ll have a fine-looking desktop site.

You’re Running a Small Site

Maybe you’re not looking to reinvent the wheel. Maybe all you want is a way to let customers know how to get in touch with you or to display your business hours.

With a website builder, you could get that page up and running by the end of the day, even if it doesn’t look great.

When to Contact a WordPress Website Designer

Now that we’ve discussed some of the biggest features and drawbacks of using a website builder to create your site yourself, let’s look at some of the primary reasons it’s better to work with a WordPress website designer.

You Want Total Customization

There’s a lot more to WordPress than people realize. With a little help, you can turn a bland drag-and-drop site into something original, exciting, and new.

A cookie-cutter website just doesn’t do the job.

With the help of a web developer, you can create custom designs that are as fun to look at as they are to use. Plus, they’ll be able to help you create your site in a way that puts your site on search engines’ radars so your site can work in conjunction with your SEO strategy.

Your Website Features Multiple Pages

Your website represents your business. One page of information isn’t always enough to do your company justice.

To stay competitive, you’ll need a website that tells visitors everything about your business, from the exact products you offer to your brand’s story.

And don’t forget about blogging. Adding a blog to your site is a great way to improve your SEO, which can help you bring more visitors to your site. A developer can help you set up a professional, SEO-ready blog so you can dominate the search results.

You’d Rather Not Worry About Maintenance

If you’re like most people, you don’t have the faintest idea of what to do when your website crashes. But every second your business stays offline represents lost profit.

Most WordPress developers offer maintenance services as well as development services. All you have to worry about is providing great content.

You Know the Significance of Security

Drag-and-drop templates may feature security holes that can allow criminals to gain access to your website. And you’re mistaken if you think a quick password reset is all it takes to recover.

68% of cyber theft victims sustained a loss of $10,000 or more as a result of their attack. The recovery process alone is enough to derail your business plans.

Web developers know how to build safe and secure sites, so you can rest easy knowing that your site is accessible by you and only you.

Final Thoughts

So what’s better, a website builder or a WordPress website designer? It all depends on your goals.

If you’re not looking to do much with your website, go ahead and build your site yourself. If you want a site that keeps visitors coming back, you might be better off with the help of a pro designer.

Want to learn more? Get in touch today and find out how we can help you build a beautiful site.