What if you could improve website leads overnight?
For most of us, our website is a powerful tool to generate leads. At least, in theory.
The reality is that it can be tough to generate the leads you need. Fortunately, we’ve got some tips to make everything easier.
Keep reading to discover the secrets!
1. Benchmark Testing
You want to improve how your website generates leads. But do you know where to start?
Some of your sites may already be doing more work than you think. That’s why it’s important to benchmark test your website.
The goal is to figure out which parts of the site are generating leads and which aren’t. You don’t want to “fix” something that isn’t broken and actually lose leads!
2. Make It Personal
Sometimes, old school solutions still work. Here’s an example: if you want more leads, you need to provide a phone number.
It may seem like digital messaging and online forms should have replaced the need for a number. But giving a number out makes people think you are accessible.
And it really is that simple. If people think you are approachable and accessible, they are likelier to engage with your products and brand.
3. Add Call Tracking
This next idea takes some work up front. However, it can really help you save time and money down the line.
Try to set up multiple phone numbers and use different ones for your major landing pages. Step two is to see where your customers are calling in from.
This offers a simple way of figuring out which sites are getting the most traffic. And if you have a number that almost never rings, then it sounds like that page needs to be revamped.
4. A Better Call to Action
Lead generation is usually tied to a call to action. However, are your CTAs standing out as much as they should?
For instance, the CTA needs to be short and attention-getting. And it should offer the customer a tangible reward for their time (such as a free download).
Visually, the CTA should feature different colors from the rest of the site (visualization is important for everyone). And you can include other features (such as autoscrolling towards the bottom) to make your CTA stand out.
5. Image Central
Many business owners are relatively shy. And that’s one reason why their websites have almost no pictures of the owners.
However, adding images of yourself helps increase customer engagement. It allows them to place a face with the brand and feel like they know you on a personal level.
Ultimately, no one wants to work with a person who they don’t really know. Simply adding images of yourself to the site will help you seem easy to know…and easy to hire!
Better Website Leads: The Bottom Line
Now you know more about improving website leads. But do you know who can help you improve the website design itself?
Here at Jonesen, we specialize in creating better websites. To get started on a better tomorrow, check out our services today!