As a small business owner, you’re facing lots of competition. That’s because there are more than 24 million small companies throughout America.
The good news, though, is that there are some great ways to get the word out about your business. One of the best is by creating a website.
However, this can be a daunting task, especially if you haven’t built one before. But it’s important and doable with the right tools.
Here are 3 benefits of a website that you should keep in mind. Read them below!
1. Increased Awareness
One of the biggest challenges for small businesses is to increase awareness about their company. Without an online presence, it’s hard to spread the word about your products and services.
However, there is some great news. 60% of small businesses don’t have a website, which means that you have a great chance of being found in Google searches in comparison to your competitors.
Think about it this way. If people don’t know about your business, they aren’t able to purchase from you.
And if you don’t make purchases, you won’t stay in business.
Fix this issue by creating a website and in no time you’ll start ranking on Google and other search engines.
2. Increase Conversions: One of the Biggest Benefits of a Website
Like we mentioned, it’s crucial that your business makes sales to stay afloat. Well, a website is a great place to generate more sales.
If sales aren’t your online goal, there are other types of conversions you can achieve via your website visitors. This could be generating leads that get sent to your sales team.
It could also be gathering email addresses so you can stay in touch with potential customers in the future and continue to educate them about your products or services.
In the past, the only ways businesses could convert people were in-person interactions, mail, or phone.
With the internet, you have a huge additional avenue to increase your company’s conversion rate, growing your bottom line.
For help creating your website, check out our service options.
3. Build Authority
Last but not least, having a website increases your brand’s authority. This is the place where people can learn all about your company. If they have a question about your products or services, your website is the best place to find that information.
If you don’t have a website, this shows potential customers that you are outdated and often not trustworthy. The good news, though, is that this can be fixed with a simple website.
A website that’s clear, visually pleasing, and easy to understand will show people that you will take care of them as a customer.
Also, use your website as a place to feature customer reviews. These can help convince people who are on the fence.
Now that you’ve read through these 3 benefits of a website, it’s time to get started on yours. Make a plan and begin the process.
Need some help? Our team is available to help you make the perfect website. Get in touch with our team at any time.