An online presence is essential for any business that wants to remain relevant in the digital age. But, it’s not enough to just have a website.

You also need to make sure that the website is easy for people to navigate.

It doesn’t matter how great your products or services are. If people don’t have a positive experience when they visit your website, they’re going to shop elsewhere.

Read on to learn more about the importance of a positive website user experience and gain insight into how you can start enhancing your website to make it easier to use.

Why Website User Experience Matters

There are lots of reasons why user experience matters.

The following are some of the greatest benefits that come with ensuring those who visit your site have a positive user experience:

• You can set yourself apart from your competition
• Your brand reputation will improve
• Customer satisfaction, retention, and loyalty will increase
• You’ll see a greater return on your design investment
• Bounce rate (people who leave your site after viewing just one page) will decrease
• Conversions and revenue will increase

Essentially, if you want to make more money, retain more customers, and improve your brand reputation, a high-performing website is a must.

How to Improve Your Website User Experience

Clearly, there are lots of reasons to make your website user experience a priority.

But, where do you begin? What can you do to enhance visitors’ experience and ensure they stick around? What does a high-performing website look like?

There are lots of things you can do to improve your website user experience. The following strategies are a great starting point:

• Get rid of the clutter and use more white space
• Optimize your page speed (the faster pages load, the better)
• Make your calls-to-action attractive and easily spottable
• Use real images instead of stock photos whenever you can
• Keep the design consistent across all pages
• Make sure your text is large enough and easy to read
• Listen to and address user feedback
• Make your search function easy to find and easy to use
• Make sure your website is mobile friendly (and focus on improving mobile load speeds)

This list might seem a bit overwhelming at first. Remember, though, that you don’t have to make all these changes at once. Even making just a few adjustments can help you to start improving your user experience.

Enhance Your Website User Experience Today

As you can see, a positive website user experience is crucial if you want your business to succeed. People need to be able to find what they’re looking for right away, and they definitely don’t have time to wait for your website to load.

Implementing these strategies can help you improve the user experience for your website and ensure visitors can easily find what they need.

Do you need more assistance with enhancing your website, though? If so, we can help at Jonesen.

Contact us today to learn more about our services and find out how we can upgrade your business’s website.