The Importance of Having a Great Website Design

Jonesen TeamIndustry Insights

The Importance of Having a Great Website Design

How does great website design influence your business? See why it’s essential to focus on all the key design features of your website.

In this day and age, it’s hard to imagine a business without a website. That’s like having a car with no wheels.

You have everything needed to make the car run, including the engine but you can’t get anywhere without the tires. It’s the same for websites.

How else will you expect potential customers to find you? Without that website, you have a lesser chance of being found online.

Now if the website doesn’t look good, you can still count yourself out of the game.

It’s alarming news but don’t worry, that’s why we’ll go over why a great website design is important. Ready to find out?

Let’s get into it!

Brand Consistency

Customers know your brand through your packaging. But now they can get to know your business better through your website.

Your website is a great place for your logo, color palette, imagery, and brand message. It’s your opportunity to make it cohesive.

Needing some inspiration? You can view our large collection of custom work we’ve done in the past.


If someone gave you a map of the whole United States but you needed to get to a certain city in California, could you get there from that large map?

Obviously, the answer is no. You would need a map specifically outlining the state of Cali.

Now think of your website in that context. Users will easily get confused and frustrated if they need a compass to navigate your site.

It’s best not to have a large number of pages. Think of what can be left out and what’s most important, like a contact page.

Increase Engagement

A great website design makes you want to stay on it longer. And when visitors stay longer, they’re more likely to take action.

This could be anything from contacting you to looking up more of your products. The goal to achieve this is to make the pages look more appealing.

To do this, you could implement web design trends such as bold color or illustrations. Think of what’ll keep their attention rather than drive them away.

Look Professional

When it comes to website design, you can clearly pick out the ones that used a template. The layout is generic and it’s filled with stock photos.

Customers can easily tell those overly-retouched, overly-happy people in the photos don’t work for you. With that said, it’s best to get your site custom made.

This way, it’ll be tailored to your needs and how you want customers to perceive your business. It’ll not only give you a great looking website but the results will be long-term.

Get a Great Website Design Today

In a world where every business is striving to look like the big brands, you need to stand out. And that starts with a custom website.

We understand you don’t have the time to play around with website creating software. That’s where we step in to collaborate with you until you’re happy.

Ready to get started? Contact us today!