You may be losing customers because of how your website looks.
One factor people use to determine the credibility of a website is the visual design.
If your website layout isn’t set up in such a way that it provides great user experience, it won’t take long before people leave your site and find a competitor that looks more credible.
Keep reading to learn about the best website layout designs which will help you gain more customers from visitors.
Most Important Aspect of Layout
Before we jump into details about the layouts you should consider for your own website, let’s consider what all of these have in common. If your website doesn’t have this element, it’s essential to change that.
What all successful websites have in common is they’re simple to use.
When a visitor arrives on your site, it’s because they have a problem they want to be solved. In most cases, they’re looking for information. It could be a phone number or instructions on how to do something.
If a visitor can’t quickly find what they came for, that makes for bad user experience.
Best Website Layouts for User Experience
Now that you have a better understanding of what the focus of all of these layouts is, we can jump into examples of website layouts you can use to convert your site’s visitors into paying customers.
The more often a visitor has to click on something to get what they’re looking for, the less likely they are to stick around to find it. Instead, they’re likely to look for another website that provides a better user experience for them.
Many website layouts allow visitors to scroll down to quickly find everything they’re looking for. By providing everything in one place, visitors don’t need to go far for information.
Another great way to help visitors quickly navigate your website is to have static elements along with scrolling. These menus will go with a user as they scroll so they’ll always have access to them.
This prevents the need to scroll back to the top when a visitor is ready to look at something else.
This doesn’t work on every page or for every website, but it may work for you. Having your call-to-action (CTA) at the top of the page can help eliminate wasted time as visitors look for the next step.
Putting a contact box at the top of a page, for example, helps visitors quickly get into contact with you when needed.
Never be afraid of leaving negative space on your website. In fact, having plenty of empty spaces in your layout can help draw the eyes of visitors to the information they’re looking for.
Ready to Update Your Website Layout?
Now you know some of the best website layout designs that will create a positive user experience. This will help you convert casual visitors into loyal customers.
If you need to update your website or don’t yet have one for your business, contact us today. We would be more than happy to help meet all of your web design, building, and hosting needs.