Web Design Trends

The Best Web Design Trends of 2021 (So Far)

Jonesen TeamIndustry Insights

Are you planning to create or update your small business website this year? Great web design can do so much for your brand and business, and making your site as modern and intuitive as possible is a great place to start.

For some of the top web design trends we are seeing this year, keep reading. Get some web design inspiration for your site with these great ideas.

Comforting Colors

In today’s digital world, online users are looking at their screens more than ever before. For this reason, a common website trend is to use calming colors that won’t strain the eyes. Using a calming color scheme can make exploring your website a pleasant experience that’s easy on the eyes.

Soft and pleasant color schemes that use pastels, soft pinks, soothing greens, and warm tones can be a great way to make your website evoke a calming experience. The more simple and subtle you make your website colors, the more time users can enjoy spending on your site.

Abstract Compositions

Abstract visuals that include geographic shapes are great inclusions to a website and they work to evoke a sense of innovation, fun, and freedom. These designs can be great for adding some colorful detail while still creating a minimalistic design. This can act as a nice contrasting visual to other aspects of your website, such as your images and text.

These additions allow your site to pop, giving it an energy that will encourage website visitors to continue exploring. This is a great way to give your website some life and personality. Colorful abstract compositions work best when paired with ample background and negative space.

Innovative Product Displays

If you use your website to sell products, the way you display them is incredibly important. One trend that is popular this year is getting innovative with product images to make digital displays feel more tangible for online visitors. A physical product can feel more accessible with creative elements.

This is also a great way to create some synergy with your website and products for a cohesive experience. For example, if you sell nail polish, you may consider adding digital interpretations of your product, such as paint smears of your nail polish colors that appear in different areas of your site. These additions make your website feel more organic and unexpected.

This is a great way to merge the real world and the digital to showcase your product and make it feel more tangible for website visitors which can be a great way to turn them into paying customers.

Web Design Trends for 2021

If you’re ready to create a successful and modern website, consider the elements from some of these top web design trends of the year. Make sure your website is updated, visually appealing, and easy to navigate to reflect everything your business has to offer.

Are you looking for a professional web development and design company that can create your dream site? if so, contact us today to get started.