People visiting your website will form their first impression in under two-tenths of a second. Their eyes will then spend the next 2.6 seconds concentrating on things that reinforce their impression.
When getting sales greatly depends on forming a good first impression, you need to make that two-tenths of a second count. The best way to do that is by carefully incorporating web design trends that appeal to your customers.
If you haven’t updated your website in a while, 2019 is the year to get this done. By including some of the newest trends in website design, you can present your brand as being modern and tech-forward.
Do you want to know how? Keep reading to discover the top trends of 2019 that you need to incorporate in your website.
Adding Plenty of White Space
In years past, people tried to create fun websites by increasing the images, text, and other design elements present on a single page. But new trends are moving in the opposite direction.
Cluttered designs are oftentimes hard to digest for visitors. When there are so many things competing for attention, the visitor may not know where to look first.
Instead, you want to redesign your website to add plenty of white space (the areas that are left empty). This will give your website a cleaner look and allow your visitors to immediately focus on the most important aspect of a page.
But don’t let the name fool you. White space doesn’t have to be white—it just has to be free of pictures and text. So, you can embrace color and white space in your design.
Utilizing Serif Fonts
You may have heard of the age-old rule stating that you should only use sans serif fonts on your website. The reason was that those little extra lines present in serif fonts, like Times New Roman, make things harder to read.
However, you’ll start to see more websites utilizing serif fonts for emphasis. Keep long blocks of text in a clean sans serif font, but don’t be afraid to put titles or other short bouts of text in serif to draw the visitor’s eye.
Focusing on Navigation
Your website’s navigation is one of the most important elements. It needs to be easy to find and use, so visitors can get to the page they want without feeling frustrated.
2019 is going to see a surge of companies who put it front and center. You may include sophisticated animations with your navigation to add a little extra interest or make navigation your entire homepage.
There are a lot of ways you can put the focus on navigation, so this year is going to include a lot of experimentation to see which method works best and still looks great.
2019 Web Design Trends
Don’t settle for a website that hasn’t been updated in years. Just follow the above web design trends to get a website fit for 2019.
Are you ready to take the next step? Contact us today, so we can begin designing your perfect website for your company.