Today, content marketing is more popular than ever. Written content may be getting most of the attention these days, but that doesn’t change the fact that images play an important role, too.
In fact, 32 percent of marketers consider images the most important form of content for their business, with blogging coming in at 27 percent.
To say that your website should have images in conjunction with written content would be an understatement. Your website must feature images.
If you’re still not convinced, we have 5 great reasons why you need to have professional images on your website right here in this article.
1. Websites That Feature Images Get More Views
Actually, websites that combine images with their content nearly double the number of views they receive. Web content with images receives a whopping 94 percent more views than content without.
2. Images Improve Your SEO Ranking
If you optimize the photos on your website, it’s much more likely to be discovered in the search results.
To help optimize your photos, you’ll want to label them with appropriate captions and metadata that users are likely to search. If you do this successfully, your website and its content will show up in not one, but two search results: web and images, which will only improve your discoverability even more.
3. Professional Images Can Draw More People to Your Website
Ask yourself this: If a website were to show up in search results with and without an image accompanying it, which one would you be most likely to click on?
Chances are, you would probably click on the result with an image.
And guess what? The visitors on your website are likely to react in the same way. Featuring professional images along with your content is sure to garner more visitors to your website.
4. Images Bring Your Website to Life
All visually appealing websites have a few things in common.
One of the things they have in common is that they feature interesting images and graphics. They truly do bring your website to life and allow visitors to better understand what the product or service is that you’re selling.
5. The Images You Choose Represent Your Business
If you decide to use poor quality photos, visitors to your website may assume that your products or services are of similar quality and be less likely to invest in them as a result. Conversely, if you invest in high-quality, professional images, your website will communicate the value of your products and services in the same way.
Get Your Website Up to Par with Professional Images
All of these are great reasons why you should have professional images on your website. But how do you decide where to utilize them and what the best design layout is?
That’s where Jonesen comes in. With our services, we can help you decide what the best course of action is so that you can clearly communicate what your product or service is and why it’s valuable.
Check out what we can offer right here.