Whether you’re a business owner or a social media enthusiast, you’re certainly no computer programmer. There are so many terms floating out there, such as “RSS feeds.”

You may have a vague idea of how it works: you usually see a bunch of posts in RSS feeds that are updated in real-time. But that’s pretty much the extent of your knowledge on this.

In this article, we’ll discuss how RSS feeds work and 5 things you didn’t know they could do!

How Do RSS Feeds Work?

“RSS” stands for “really simple syndication” or “rich site summary.” It’s essentially a simple list of anything you wish to subscribe to. It aggregates information and updates the feed in real time whenever there’s something new.

By putting an RSS feed on your website, your users can get updates whenever you push something new out. Here are some creative ways you can use your RSS feeds.

1. Get Weather Updates

If you’re continually typing in your location on your device to get the latest weather updates, then you’re doing it wrong. Many local weather channels have their own RSS feeds that you can subscribe to so you don’t have to check an app to know how the weather’s like.

If there’s anything significant coming up, such as a storm, then your RSS feed will alert you.

2. Watch the Stock Market

If you have any stocks, it may be laborious sifting through the stock ticker every day. Keep track of particular stocks and funds with specialized RSS feeds. You can even link it to Google Finance, so you only see the stocks that are relevant to you.

3. Keep an Eye on Your Data

You can use integration software to link RSS feeds with the technology you have in your business. Should there be any problems, your RSS feed will show you in real time. You’ll be able to detect and fix issues much quicker and more efficiently.

Also, you can get useful information from analytics, such as clickthrough rates on your links.

4. Increase Traffic to Your Website Through Social Media

When you pair your social media accounts with RSS feeds, whenever you update your site, your social media will automatically publish posts alerting your followers. This can enable them to keep up with your business happenings and feel better connected to your brand.

5. Get Your Content Out There

Some other sites might allow you to syndicate your content to their website, so take advantage of these connections. They’ll publish whatever is pushed out on your RSS feed, which lets you reach a broader audience.

Take Full Advantage of Your RSS Feeds

Now that you know what RSS feeds can do, put those features to good use so you can have the optimal website. Keep your customers satisfied with these amazing RSS feed capabilities!

Would you like some help with web design for your site? Then get in touch with us now.