If your website is too confusing, you risk losing valuable traffic. The average bounce rate for a simple landing page is already anywhere from 70-90% – you can’t risk that getting worse because of a site with bad design.
Businesses need to make sure that they have intuitive design in mind when they’re creating their professional websites. The target audience should be at the center of every decision — the easier it is for them to understand, the better your chances of scoring a new customer.
But how do you know if your website is designed intuitively? Read on to find out just what intuitive design is and why your business needs it.
What Is Intuitive Design?
Designing a website to be intuitive means that the customer doesn’t have to think hard about how to navigate. Everything should come easily and naturally.
Think about what would happen if you went to test drive a brand new car and there was no gear shift. Would that car be at the top of your list to buy?
Probably not. This is an example of design that’s not intuitive. It would have prevented you from getting the experience you came for.
The same thing can happen with websites. If the menu items are confusing, your contact information is buried, or the visitor can’t find the information they’re looking for, they’ll leave your site.
Intuitive design means that you’ve designed your website so that the visitor’s experience is helped along by the site instead of hindered by it.
Benefits of Intuitive Design
As you work to improve your site, you’ll notice benefits that come with sitting down to make sure that your web page design is the best it can be.
Know Your Audience
You’ve got to know your audience inside and out to make sure your website is designed with your target audience in mind. After all, everyone is different, and what comes naturally to one person doesn’t necessarily make sense for another.
What does the typical user already know? What do they need to know?
Asking yourself these questions will not only help you understand how to design your site, but you’ll also know your audience better.
Improve Your Business
You may have been losing out on customers without even realizing it.
If you’ve noticed that you’re getting a lot of traffic to your site but none of it seems to be converting, your website design might be the problem. You want to make sure it’s easy for people to find the information they want and do what you want them to do.
Maybe you want to steer them to check out your services or get in touch for a free quote. Whatever your call-to-action is, it should be obvious and easy to find.
Making simple design changes like this can make a huge difference in your bottom line.
Get Started Today
Don’t let bad design get in the way of your business. Make sure that your website is in line with intuitive design principles.
Ready to get started? We can help. Get in touch to find out how we can help you create a beautiful website.