We all know that today, content is king. We also know that the web is where people consume.

Put two and two together, and website copy is the most important thing you can be doing right now for your brand. Read these tips to get the best out of your web copy.

1. Know Why You’re Writing and Why

Writing skills aside, your “why” is the most important part of writing web copy.

Passion rings out, and people need to know that you believe and stand by what you’re saying. Your passion will resonate whether you’re writing something comedic or informative.

This will help you engage your readers and build a loyal following.

2. Remember That You’re Writing Website Copy — Not a Novel

When you write for the web, you have to write it in a way that people consume web content.

This means cutting out fluff and writing in shorter paragraphs. Watch your word choices and be sure that you keep the content to a 7th or 8th-grade reading level or below.

In addition to watching the reading level, stay in tune with references and the times.

3. Create a Hook and Make It Punchy

Above all, you need to make sure that your content grabs people’s attention.

Attention spans aren’t what they used to be, and everyone is busy, with limitless entertainment and information at their fingertips. Learn how to write a lead that engages people and makes them want to read the rest of their content.

This also means adding some humor and punch that is entertaining. Write content that can also inspire video content, and make sure that it is shareable on social media.

Content that consists of lists or catchy titles will also be incredibly valuable. People need to quickly get a sense of what your web content is about, and then you should deliver by grabbing their attention and holding onto it.

4. Make It SEO Friendly

In 2019 and beyond, content is crucial for search engine optimization and marketing as a whole.

When you have website copy that is attractive to Google, it all bodes well for your brand. Choose your keywords accordingly, and make sure that these selections are backed by plenty of research.

This means also making your content mobile-friendly, which is one of the best things you can do for your SEO. The majority of people both read content and watch video on mobile devices.

Further, add some well-placed links throughout your content that can help your Google ranking.

Leave Your Mark on the Web

By following these tips, you can create website copy that leaves a mark on the web.

This is the formula for winning the branding wars in this day and age, and it’s a formula that anyone can master with a little bit of effort. Put these tips to use no matter what sort of brand you are building, and make sure you keep practicing.

When you need some dynamite web design to go along with your great content, get in touch with us today.