How to Make your Website SEO Friendly: The Basics of SEO

Jonesen TeamIndustry Insights

Maybe you’ve heard about how important it is to have an SEO friendly website so you can get ranked higher on Google. Achieving those higher ranks and showing up on Search Engine Results Pages (SERPs) should be a goal of any website business owner.


Because higher ranking sites get more visitors and ultimately have a higher ROI.

Basic SEO Principles: On-Page SEO

First off, think about SEO both on and off-page. On-page SEO includes considerations such as content, metadata, and website design. Google ranks some pages higher because they have the best answers to a query’s questions.

It’s vital to provide content that’s a value to the audience.

People use keywords to search for things they want and need. They may want to learn how to make something or need to read a review on a product that they’re looking to purchase.

What this means for you is that you must include the search words in your content, so that your customers can find you. Keyword usage also must sound natural.

Don’t over-stuff the search terms. They must be in the content adding substance to the information, and they always need to make sense in how you use them. You can use this keyword tool to get help from Google with search suggestions when you’re thinking about how to make your website SEO friendly.

Optimize Images and Page information

Image optimization is an essential part of on-page SEO that often gets overlooked.  Regardless of if it’s an original photo you took for your online portrait business or one of the incredible free images you can source online, adding the backend data is part of optimizing both images and the page.

Be sure to include titles, descriptions, headers, metadata, and alt tags. On-page SEO is all about being indexed by search engines, which means your website design must load quickly as well as offering user-friendly navigation.

And don’t forget to optimize content and page titles with keywords.

Link Building and Off-Page SEO

On the other hand, off-page SEO is all about backlinks from other websites. It adds to your credibility if you can get your content hosted on a respected domain in your industry. Guest posts are an excellent way to generate backlinks.

Also, offer testimonials to businesses you’ve worked with or have done work for you.

Of course, if your website is SEO friendly, it will also be successful. You can use these three metrics to measure the success of your SEO friendly website: traffic, how much time visitors spend on the website, and the number of returning visitors.

How to Make Your Website SEO Friendly

Now that you know the basics of how to make your website SEO friendly, are you ready to get started? If you’re thinking about designing a new website, or you’re looking for an update, we can help at Jonesen Design. Building technical sites is our business.

We can even help manage your content, and we use website markup tools for collaboration. Go ahead and contact us today for a consultation.