How (and Why) to Make Webpages Load Faster on Mobile

Jonesen TeamIndustry Insights

Nearly one in five Americans are smartphone-only internet users. Instead of hassling with hefty laptops or desktops, more people are checking their tiny phones for info.

It’s not enough to have a mobile-optimized website anymore. Today, companies are also prioritizing how to make webpages load faster on mobile devices, too. Without a speedy load time, you’re missing out.

Don’t fall behind!

Keep reading to discover how to increase your page load time, and why.

The How

The longer a page takes to load, the more likely people are to leave. Here are three ways to make webpages load faster.

1. Check the Images

Images take up a lot of space. Even if you have a mobile-only website, you need to make sure images are compressed. Otherwise, visitors have to wait for giant images to load, which slows everything down.

2. Avoid Redirects

Redirects automatically take visitors from one webpage to the next.

Those redirects are costing your page load time valuable seconds.

Check your website for any 301-page redirects and remove what you can.

3. Activate AMP

Google’s Accelerated Mobile Pages (AMP) are faster versions of your existing pages. These pages offer higher performance, engagement, and load almost instantly.

The Why

Now that you have a few ways to improve your load time, let’s talk about why it matters.

1. Rankings

Google takes a look at your website’s page speed when it determines your site ranking.

The higher your website ranks on a search engine results page, the more likely people will see you before a competitor. That higher ranking also speaks to your company’s credibility.

After all, most people don’t bother checking the second page of search results.

Remember, people leave when a website takes too long to load. A faster mobile website will reduce your bounce rate, which also improves your ranking.

Once you make webpages load faster, you can boost your ranking. As a result, you can improve your company’s visibility and attract more traffic to your website.

2. Engagement

Once people find and make it onto your website, you want them to explore.

Improving your mobile website’s load time improves your visitor’s user experience, too. When visitors are happy, they’re more likely to stick around and click around.

The longer they linger and the more they explore, the better it is for your ranking.

Their engagement can also direct people to convert. As a result, your visitors will start turning into leads.

3. Sales

According to Google, 76% of people who search for something nearby on their phone visit a related business the same day. Of those, 28% end up making a purchase.

However, a one-second delay in mobile load times can impact conversions by up to 20%. Improving your load time can increase conversions, get more people through the door, and ultimately increase your sales.

How & Why to Make Webpages Load Faster

Now that you know how (and why) to make webpages load faster on mobile, get to it! Faster mobile pages can help you boost your company’s credibility, engagement, and sales. Without a faster mobile website, your competitors are getting all that traffic instead.

Contact us to improve your website load time today!