Your website is meant to show off what’s unique about you to the world. But far too often, people put the emphasis on their work and not on highlighting details about themselves.
Writing a killer about me page can be the difference between having a visitor reach out or having them close out of your site.
Many people feel uncomfortable writing about themselves, but there are some tips and tricks that can make the process easier. Read on, and we’ll walk you through what you need to know.
Keep Your Audience in Mind
There are many, many people out there in the world and they’re all different in their own ways. It stands up to logic, then, that connecting with them might require different strategies.
That’s why it’s so vital to keep in mind who you’re trying to reach with your About page. You wouldn’t write for a teenage audience the same way you would for middle-aged CEOs. Try to conjure a mental image of your ideal reader in your head and push your writing in that direction.
You’ll be surprised how much you find your tone, word choice, and sentence structure might change by taking this step. This is a good idea to practice when designing your website as a whole.
Tell a Good Story
No one turns to an About Page to see a laundry list of facts. You want to engage readers and make them interested in how you got to be where you are today.
That means working in chronological order. Tell your readers where you cut your teeth, the accolades you garnered along the way, and paint a picture of where you are now.
Feel free to hyperlink out to helpful resources if it helps paint the proper picture. That means any press you’ve received or awards you’ve gotten should definitely be mentioned here.
Get Personal with a Photo
No matter how well you write, it can be difficult to make a human connection with someone across a computer screen. And yet, this human touch is key to succeeding with site visitors.
A good way to work around this obstacle is to include a photo of yourself on the website. This way, you can put a face to the words and help people to better connect with you. People naturally gravitate toward other people.
But they also can’t help getting suspicious when they can’t put a face to a name! You don’t want people to view you as a faceless void, so give them someone to think about and include a nice photo next to your descriptions.
Crafting an Excellent About Me Page
When it comes to winning over visitors to your site, there isn’t much that’s more important than a good about me page. It’s essential to give your visitors a sense of who you are, where you’ve been, and what you stand for.
Need help crafting a perfect site? Drop us a line for any assistance you need.