Many small business owners often raise the question, “How often should I blog for SEO purposes?” because they aren’t sure how frequently they should be posting. In this guide, we are going to go over how to determine how frequently you should post on your blog for you to get optimal results.
Not necessarily. In this article, we’ll discuss how often you should be posting on your small business blog. So, read on and learn how to blog for SEO.
The Frequency Vs Quality Trade-Off
As a small business owner, you want to attract new customers to your blog. And to do that, you want to write lots of new blog posts, and you want them to be high-quality. But it’s hard to maintain both quality and frequency.
Most writers need time to produce good articles. They need time to come up with a creative idea, research the idea, write, and rewrite.
And as a small business owner, you need to focus on growing your business. How are you supposed to find time to do all that writing?
Don’t fret. You don’t need to write ten articles a week to have a successful blog. It’s all about finding a balance.
And one of the keys to balance is consistency.
Consistency Over Frequency
How long does it take you to write a blog post you’re proud of? For many of us, we can comfortably write one or two quality articles a week. For a small blog, that’s a healthy frequency.
Try not to write fewer than once a week, but don’t write so many that your quality declines. Once you determine your preferred post-rate, choose a day of the week you’d like to post your blog post.
You’re trying to build brand loyalty. If your readers know you’re going to post a new quality post every Monday, they’ll come to expect it. After a while, they’ll start looking forward to it.
If people are reading your blog posts, your SEO will improve. A lot of factors go into SEO, but at the end of the day, traffic and links are huge. And the best way to get traffic and links is to write posts that people are reading and talking about.
The more people read your blog, the more they’ll grow loyal to your business.
Depending on your goals, one post a week may be enough. But if you really want to turn your blog into a behemoth, you’ll need to up your frequency.
One easy way to do this is with guest posts. By letting other bloggers write guest posts on your blog, you’re both increasing your article frequency and introducing your blog to new audiences.
You can also hire ghostwriters to write your blog posts. But again, make sure your quality doesn’t decline.
Google gives precedence to recent posts. The more recent posts you have on your site, the more likely a Google search is going to attract new readers.
How to Blog for SEO
To blog for SEO, always put quality over quantity. Once you have a steady rhythm of quality blog posts and a healthy readership, look for ways to increase your frequency.
SEO is all about driving people to your site, and that means you need lots of quality content (and the social media skills to promote it).
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