It was your dream to own a farm and make a living with it. After years of hard work, you have your farm at last!
Though the number of small farmers has dwindled since 1945, there are still many farmers out there. The Census Bureau reports that there are about 3 million American farm owners in the country and 56% of them work their land.
The hard part is figuring out how to market your farm so you make the most profits possible. Keep reading to learn our top 4 tips and tricks for farm marketing to get your farm in the black ASAP!
1.) Identify Your Market
The most important thing to consider when planning a marketing strategy is to decide who your market is. No product appeals to every human in equal measure, so it’s important to know who focus your effort on.
Try to get some basic demographic information about your current customers to get a good idea of who your target demographic is.
2.) Bring Your Farm Marketing Into the 21st-Century
Though you may still rely on the old technology for your farming, you should bring your marketing strategy into the 21st century. One way to do that is by making a website for your farm and getting involved in social media.
If you’re not great with computers, don’t worry. The Jonesen team specializes in website design and web hosting to help you out in that arena.
3.) Take Advantage of Word of Mouth Advertising
If you offer top-notch customer service and make each customer feel valued, they will tell all their friends and family. This is the best kind of marketing for you because it costs you nothing!
Another benefit of word of mouth marketing is that it brings in more customers than traditional marketing methods. Studies show that 90% of consumers buy from and trust a company recommended by someone they know.
And a great looking website can also enhance this form of advertising as it provides your current clients with something to show to their friends and family.
4.) Analyze the Numbers
Once you deploy your well thought out marketing strategy, you can’t sit back and rest on your laurels! Take some time to look at the numbers after about 6 to 12 months to decide if your marketing plan is working or if you need to make adjustments.
Even if you think the marketing is working, it’s always good to check every so often to double-check. The numbers won’t lie!
Time to Market Your Farm!
Managing your own farm while also managing your marketing may feel overwhelming. But with a little bit of planning, a great website and the help of your faithful clients, your marketing efforts will begin to produce (pun intended)!
If you have any questions about this article or if you need some help setting up your own website, please contact us today!