The internet allows people to communicate on a grander level than ever before.
As a result, a church website can be a great way to boost engagement with your parishioners.
Not only that, but it has the potential to encourage more people to visit the church.
So, it is vital to have the right elements in your church website.
As a result, we are offering some top tips on how to optimize your church website to boost engagement.
A Church Website Calendar
Your parishioners will turn to your website for information on your schedule.
So, not only must you ensure you have one, but it is important to keep it up-to-date.
You should provide informative details on everything from Sunday services to church galas.
Try to review the calendar each week so your members never miss an event at the church.
A Sermon Archive
Modern technology has made it easier than ever before to record a sermon.
It is worth having a sermon archive, as it will provide an insight into your church’s services.
What’s more, it can be a handy resource for current parishioners hoping to relive a sermon. Also, it can be helpful for those who unfortunately could not attend a sermon.
Integrate various video platforms onto your website, such as YouTube, Sermoncast or Vimeo.
Churches depend on donations for the smooth running of the property and services.
Unfortunately, many churches often fail to integrate online donations onto their website.
This is a big mistake, as passionate parishioners might be more than happy to make a contribution.
It is ideal facility for church members who are unable to attend every week. So they will have the facility to make their weekly donation.
Some members might also want to contribute more than they would at a Sunday service.
So, make sure you feature an online donation service on your website.
It will help to secure the church’s future and role in the community.
Staff Names and Roles
It’s not only the church members who will visit a website.
Visitors may also drop into a website from time to time.
Many might be hoping to book a wedding, christening, communion or funeral at the church.
So, it is advisable to include staff names, roles and even photographs, so they have a frame of reference.
A photo and name will be helpful, as a visitor will know who they might meet when visiting a church.
Also, consider the website design to create an aesthetically-pleasing design. As it will ensure your church appears both friendly and welcoming.
Social Media Integration
Many churches often underestimate the importance of social media.
Yet, this can be a powerful resource for marketing your church to new members.
You should create and integrate your social media pages on your church website.
There are different platforms to choose from, such as Facebook, Twitter and Instagram.
It’s also a great way to keep members and followers updated on any news or events at the church.
Once you have refined your website, the next step will be to focus on an SEO campaign. Click here for more information.
Do you have any tips or ideas for a church website? Have you come across any pitfalls when developing a site? We’d love to hear your thoughts. Please feel free contact us today!