The average consumer is intelligent, cautious, and well-researched. Did you know that nearly 88 percent of American consumers research products and services online before making a purchase? But what does that mean for your business?
For your business to thrive, you need to adapt to the digital world. This means building a strong online presence. Consumers won’t invest in your products and services if they don’t even know you exist.
You need to learn how to get your website noticed. Furthermore, it has to stand out from the competition while offering substantial value to your users.
We can help you get started. Keep reading for some effective web design tips to get your website noticed.
Keep Your Website Relevant.
When search engines crawl the web for relevant information based on a user’s search, there are several things they look for in a website. First, it needs to be filled with relevant and engaging content. This includes articles, videos, images, photos, headers, and more with SEO coding or metadata.
However, learning how to get your website noticed also means staying active with regular updates, posts, engagement with your followers, etc. If your website hasn’t been changed or updated in months, it will rank lower on search engine results pages.
Know What Keywords to Use
Getting noticed online means learning how to make your website searchable. What keywords and keyword phrases are people using to search for products, services, and information in your industry? How can you incorporate those keywords into your website?
A searchable website also accounts for the rise of AI technology. AI software such as Siri and Alexa encourage voice-activated searches. This changes the verbiage people are using on search engines.
For example, you might say “Siri, what are the best Italian restaurants near me?” instead of typing “Italian restaurants in ‘x’ area” into a search box.
Next, learning how to be noticed means keeping your priorities straight. If you’re a local business, think locally. Integrate local SEO into your website by using geographical keywords, publishing your address and contact information, posting customer reviews, etc.
However, you also need to take advantage of local listings through various review websites and other community-based companies. For example, using Google My Business allows you to give users convenient information into your business’s information (hours of operation, contact information, description, etc.) and boosts your SEO.
Don’t Be Afraid to Spend Money
Finally, while every business’s primary goal is to make more money than they spend, you also need to accept that you need to make calculated investments to propel your business forward. When it comes to learning how to get your website noticed, you may need to pay for that privilege until you gain enough traction to get substantial organic traffic.
This could mean investing in pay per click ads, hiring professionals to design your website/help you with SEO, investing in paid social media advertising, and so on. Keep to your marketing budget, but don’t hold yourself back by trying to do everything on your own.
Looking for More Guidance on How to Get Your Website Noticed?
The digital marketing learning curve is steep and hard to follow. Don’t feel bad if you feel like you’re struggling to make sense of it all. Even when you do understand the basic concepts of how to get your website noticed, it can be difficult to put theory into practice.
We can help you there. Contact us today to learn more about how we can help your company get noticed and thrive.