A website is a business owner’s most integral tool these days. And yet, so few people take advantage of the advantages a website brings.
Almost half of small business owners still don’t have a website!
Whether you’re looking to remedy this problem and build your first website or you’re in the market for a redesign, you’ll need to make sure your website is a great representation of your business and its strengths.
That begins by learning which pitfalls of small business website design you’ll need to avoid.
Keep reading for three of the most common errors small business owners make when creating a website.
1. Putting Your Needs Above The Customer’s
It’s true that a website is a fantastic way to advertise your business. You can expect 88% of your audience to research your business before making a purchasing decision.
As a result, you’ll need to wow them with a fantastic and informative browsing experience.
But make sure you’re not sacrificing the user experience in the process.
It won’t matter how fantastic your copy is if users can’t navigate your website or have no idea how to find your business.
As you begin designing your website, put yourself in your audience’s shoes.
If you’re coming to a website, what kind of information would you want to see, and how would you want it presented?
Here are a few factors you’ll want to consider:
- Button placement
- Menu design
- Color choice (certain colors may clash or distract your audience)
It’s easy to make design mistakes if you’re not putting your customer first.
2. Failing to Capitalize on a Call-to-Action
You’ve poured your heart and soul into writing some great copy that leaves your audience wanting more…except they don’t know how to get it.
A call-to-action (CTA) is a component of marketing that encourages the audience to act on the information they received.
Common CTAs include asking the user to reach out or visit your store or make a purchase.
A thorough CTA inspires and informs what should happen next. Make sure all of your copy and content include a well-written CTA.
3. Overwhelming Your Audience
You’re passionate about your business, and that passion should come through in your website.
But one of the most common web design mistakes occurs when a person gives too much information. This can be visual or text-based.
As you design your site, keep in mind that less is more.
You can still create a visually appealing website without including too many photos or blocks of text.
Avoid These Small Business Website Design Errors
It’s so easy to get caught up in the web design process and make these common small business website design mistakes.
But as small as these mistakes may seem, they’re quite deadly.
Remember to always put your audience first. Your website should be crisp, clean, and informative without causing sensory overload.
Are you looking to create a world-class website that’ll wow audiences? Check out our web design services and see how easy and affordable a new website can be.