Digital Marketing for Startups: 4 Strategies and Tips to Keep in Mind

Jonesen TeamIndustry Insights

Did you know there are 627,000 new businesses that start up every year?

If you want your startup endeavor to succeed, you need a solid online strategy. Professional web design and hosting are a start, but customers will only find you if you have a stellar digital marketing strategy.

Are you ready to learn more about digital marketing for startups? What should you focus on to set your brand apart from the competition?

Here are our 4 best online marketing tips to help you get started.

1. Focus on User Experience

There’s more to building a successful business than creating an attractive website. It also needs to be easy to understand and navigate.

User experience (UX) is what determines how long visitors will stay on your site and how likely they are to buy from you. In fact, 88% of online shoppers say they won’t return to a website where they’ve had a bad user experience.

To boost UX, make sure your site loads quickly and correctly. Create a menu that’s both intuitive and simple to navigate. Make it very easy for customers to contact you with questions and feedback.

2. Boost Your Online Presence

The more places your customers can find you online, the better. Today’s users want to connect and interact with their favorite brands, so any digital marketing for startups should focus on those connections.

Aside from your website and blog, get active on social media channels. Share content across Facebook, Twitter, Instagram, or other platforms where your target audience spends time.

Be quick to respond to questions and comments. This will boost your brand awareness and result in better lead generation and conversion rates.

3. Create High-Quality Content

The best way to drive organic traffic and boost your SEO is by creating exceptional content.

Focus on giving your audience creative, in-depth content that answers their questions and addresses their needs. People are searching for value, so give them what they want.

Don’t just promote your brand—educate your customers. Include plenty of relevant information to help them make an informed decision about your product.

4. Don’t Neglect SEO (Ever)

It would be nice if SEO was a one-and-done deal, but it’s not.

Google is constantly updating its algorithm and changing the way it ranks websites. If you’re not staying up-to-date on the latest SEO trends, your site’s ranking could suffer.

Learn the basics of SEO and continue to improve your site. Make sure it’s mobile-friendly and loads smoothly. Research the latest trends in keywords, link building, and other SEO basics to ensure your site is always optimized.

Digital Marketing for Startups: Class Dismissed

Marketing your startup may seem overwhelming at first, but it doesn’t have to be.

Focus on creating quality content and sharing it across multiple channels to boost your visibility. Make your customers happy by streamlining your website and improving their user experience.

Finally, don’t forget to consistently monitor and update your website to improve your SEO. If you put all the digital marketing tips into practice, you’ll be well on your way to creating a profitable startup!

Of course, you don’t have to go it alone. We’re here to help with web design, digital marketing for startups, and other online services.

Click here to get in touch and find out more about how we can help your business succeed.