Google Chrome 70 has set in motion updates affecting over 10,000 of the top 1-million websites. More than that, aging websites that haven’t adapted to the new landscape are going to have a much harder time.

If you had a website created that does not meet these new security standards, you may notice a sharp decline in your site traffic.

While the updates may be overwhelming and confusing, we can help you understand all the ins and outs of these new Chrome updates.

Keep reading to learn about the new SSL requirements and how they may affect your business.

What to Expect with the Update to Chrome 70

So, what exactly will happen? On the Chrome 70 release date (scheduled for October 16th, 2018) sites that don’t have a valid SSL certificate will warn users that the site they are visiting is “Not Secure”.

Having a non-secured site will deter purchases and even traffic to one’s site. There are even browser add-ons block any site from access without the new standard; URLs must now start with HTTPS instead of the old standard HTTP.

Insecure Websites (HTTP)

So what’s the difference between the old and new paradigms?

Well, HTTP sites send information back and forth without security and are often intercepted with ease.

HTTP stands for HyperText Transfer Protocol and is the basis for the internet as we know it.

Websites that have been around for a while no doubt used this protocol by default as that was the standard up until now.

The New Standard (HTTPS)

HTTPS is different, the ‘S’ at the end stands for “Secure”.

Security comes from encrypting the data sent back and forth between a host and a consumer, which having an SSL or Secure Socket Layer provides.

Credit card transactions can occur with less worry of interception by a third party.

Sites updated with a trusted SSL will not show as having security issues by Chrome 70 and will leave the consumer more confident in their transaction.

More to the point, updating your certification will prevent the user from receiving a notification that the site is insecure to visit.

What Can You Do About This Update?

If you are relying on a website developed before this update it’s worth a check to see if you are up to standards.

Update to a trusted SSL as soon as possible. Doing so will keep your connections secure otherwise your traffic will likely suffer.

Right now, Chrome handles over 63% of the browser market share, meaning there is a huge amount of potential business at stake when it comes to being ready for Chrome 70.

Bringing Your Website into a More Secure Future

Now that Chrome 70 is implementing these new security standards, it is crucial for you to update your business’s website to ensure you still get the proper site traffic.

If you have an older website, we can help you modernize and update it to meet these standards and exceed your expectations.

Contact us today to see what we could do for your company’s website!