You’ve just created a website for your business and now you’re wondering if you should focus on setting up your Google My Business (GMB) right now, or if you should wait. Today, we are going to talk about when is the right time for getting your GMB up and running and outline the steps to do so.
78 percent of local searches on mobile devices result in offline purchases. This figure should not be very surprising given how mobile search and purchasing has skyrocketed in the past decade.
Consider your own mobile habits. When you’re searching for a product or service, what’s your go-to site? It’s most likely Google.
Google My Business is an extension of Google’s many business services. When you search for a company and their reviews, photos, and services come up on the right-hand side of the page, that’s considered their listing.
Optimize and monetize your listing with these essential tips and tricks!
Setting Up Your Listing
To begin, sign into Google My Business with your Gmail account. Remember, this will be the email associated with your account so it may be a good idea to use your business account if it’s hosted by Gmail.
Once signed in, click Manage locations from the menu. Click the Create location button in the top right-hand corner of the page and input your businesses name, address, and category.
Once your correct information has been entered, you will be asked to verify your location. This can be done via a phone call, text, or postcard. We recommend verifying your location via phone as that is the easiest way to get up and running on Google.
A Google number will call your business and provide a numeric code that you will be used as verification so have a pen handy!
Once verified, you’ll be brought to the main page where you can begin beefing up your listing!
Improve Your Listing
Now that your listing is live it’s time to take it to the next level! There are several ways to enhance and optimize your listing, but the first is to ensure all business information is correct.
Enter your correct address, phone number, business hours, amenities, and website. Remember, businesses that don’t have a website are missing out on Google traffic, new customers, and conversions.
Once you’ve gotten your information up-to-date, add high-quality photos and videos to your listing. These are the photos that will show up in association with your Google business account so ensure they represent your business well!
Google My Business is making it easy to respond to reviews! Check your reviews regularly and provide prompt, unique responses for reviews of every star.
Last, but certainly not least, manage your maps. Ensure that your location on Google Maps is accurate and provides the right information (hours, parking, etc.).
Marry Your Google My Business Page with a Beautiful Site
Your listing on Google My Business will only take you so far without a website that’s built to inform and impress.
Breathe new life into your website with a mobile responsive design that will impress users at first click. Our team of talented designers believes that your website should serve as an extension of the sales team. Bring people to your website, entice them to stay with a beautiful design, engaging content, and a Call-to-Action they can’t ignore!
Check out our work and contact us to schedule a meeting!