9 Ways to Make Your Website More User-Friendly
First impressions can make or break opinions your website. A recent study found that it only takes two-tenths of a second for a user to form an opinion of your website and another 2.6 seconds of viewing to confirm an impression. This is why it is vital your website is user-friendly.
Wondering how to make your website more user-friendly? This guide will help you build a user-friendly website your customers will love.
1. Speed It Up
Users expect a site to load within 2-3 seconds, including mobile sites. There are ways to speed up your site by compressing your images, minifying your code, and using vector images for logos.
2. Use White Space
Having white space free from text and images makes your site easier to read. The user can concentrate on the targeted information and not feel lost. If you are trying to get a lot of text before the fold space, you will have to find the right balance of text and white space or maybe make an additional link.
3. Add Search Capability
Adding search functionality helps users find what they need quickly. You don’t want people to leave frustrated because they couldn’t find the information they wanted.
4. Give Users Multiple Ways to Contact You
People don’t want to make phone calls in this digital age. Be sure you have a contact us function to allow emails instead of just a phone number to call. You should also consider adding additional options like live chats, forums, emails, and a toll-free number to improve the credibility of your site.
5. Make Sure Your Site is Mobile Optimized
More and more people browse websites from their smartphones. You need to make sure your site is optimized for mobile. Make sure users can read your site and not have to zoom in to read the content.
6. Choose Color Wisely
You have to find the perfect balance between visibility and beauty. Use colors that make sense for your business, but make sure users can read the text without straining their eyes. You need enough contrast between the background and the text.
7. Have Strong Calls to Action (CTA)
Make sure you tell the user what you want them to do. Should users register, contact you, or buy something? You need to make sure your CTAs are easy to find to get the action needed.
8. Intuitive Navigation
People will look for signs on how to get around your site. The navigation bar helps customers browse your site and helps them get back to the home page. You don’t want your navigation bar too many categories because that can make your site confusing.
9. Include Social Media Links
A social media presence is a must for businesses in today’s work. Add links with icons to your active social media pages. It lets your customers connect with you in a less formal environment, and you can keep them up-to-date on new products or services.
Ready for a User-Friendly Website?
As you can see, it’s imperative to have a user-friendly website. With a few simple steps, you can connect with your customers and get them the information they need about your business.
Want some help to improve your site? Contact us today to get started or to answer any questions—we’d be happy to connect with you!