Customers are finicky creatures, and they have every reason to be. Now, online scams, fake sites or even leaks from legitimate sources are all too common.
But there are ways to form a relationship with your customers and encourage them to purchase before ever talking to them directly. It’s through website design.
Want to increase your sales? Incorporate these seven integral website features and watch your revenue soar.
1. Fast Loading Time
The average attention span of individuals today is–wow, is that a bird?
If you don’t hook consumers right away, you’re losing out on lots of money. Most individuals will wait a whopping two seconds for your site to load. If it isn’t finished by then, wave goodbye to that sale you could have made.
Your website speed affects your Google rank, demonstrates professionalism and commitment to customers and increases conversion rates.
2. Images and Videos
Images and videos not only add aesthetics to your site, but they also increase your SEO.
Additionally, more surfers than ever are utilizing videos. In fact, video searches make up the vast percentage of web traffic and they have the potential to increase conversion rates by 80%.
Nothing inspires a click to the exit button quite like an unsecured site.
Always ensure your site is secured across multiple platforms. However, it’s important you take measures to clearly demonstrate its safety to customers.
Include certification authority through colored icons. Add extra options for purchases, such as Paypal, and include those logos on the page as well.
4. Language and Accessibility
Including multiple languages in your site is an easy way to increase your customer base. And it’s easy to do.
In fact, Google Translate is completely free and simple to include as an option on your site.
However, don’t forget about accessibility beyond language barriers. Include closed captions for video, alt tags, transcripts, and an accessibility guide to make your site disability-friendly.
5. Mobile Accessibility
Although more people than ever are utilizing their phones, laptops, and tablets for cruising across the internet, only 15% of purchases were made on mobile devices in 2016.
The problem is the frustration associated with the small screen size. To remedy this, consider one-click checkouts, buy buttons and an easily readable (and clickable) screen across devices.
Almost 95% of shoppers read online reviews before making a purchase. It’s important to strut yourself.
Include reviews on your site and always make it a point to reply to customer questions and comments. It’s a quick way to show commitment, foster relationships and build your reputation.
More people will trust you. That means more people will purchase from you.
7. User Experience
Have you ever been on a site that is a jumbled mess of links?
We doubt you stayed on it long. That’s why it’s important to have an easily navigable website with clear, simple links. If users get frustrated when interacting with your site, they’ll leave in search of an easier one to use.
The easier the experience, the longer a customer will browse.
Tune Up Your Website Features
These seven website features are only the tip of the iceberg, but they are an excellent starting point to promote sales.
You might be wondering how you go about integrating these changes or maybe you feel overwhelmed about where to start. That’s where we can help.
Contact our team today to discover how we can increase your sales and make your website shine.