7 DIY Product Photography Tips for Your E-Commerce Site

Jonesen TeamIndustry Insights, Support Center

Did you know that 70% of shoppers are much more likely to buy a product if the listing includes photos?

If you own an e-commerce business, using more photos on your site is the best way to increase sales. However, it’s not good enough to upload the first picture you snap on your cellphone. High-quality photos are crucial for boosting your credibility.

Don’t want to invest in professional equipment? No worries. There are plenty of ways you can take stunning product photos on a budget.

Keep reading to learn the top 7 product photography tips that can revitalize your site.

1. One of the Most Important Product Photography Tips: Lighting Is Everything

Since your goal is to showcase your inventory, people need to be able to see it!

As a photographer, you have two choices: natural or artificial lighting. Both come with pros and cons. However, if you want reliable results, artificial allows you to shoot at any time your schedule allows.

Whether you use natural or artificial lighting, make sure your product is illuminated enough so that every detail is crisp.

2. Create Tasteful Product Photography Backdrops

Although your product is the centerpiece, an unsightly background can distract shoppers. In order to ensure your business captures people’s attention, it’s worth taking the time to set up a tasteful photography backdrop.

White backdrops work best because they create a beautiful contrast with every color. If you’re selling something white, then you could consider a black backdrop. Creating an appealing backdrop can be as simple as hanging a sheet or buying a plain poster.

3. Play with Product Shooting Angles and Positions

If your products have a lot of dimensions, you need to show off every angle. Uploading multiple pictures shot from different angles for one product is typical in many industries, especially fashion.

Showing all sides also prevents any surprises. When users know exactly what they’re buying, they’re much less likely to return the item.

4. Props Can Amplify Your Product Photography Setup (But Don’t Overdo It)

Lots of successful brands utilize props in their product pictures. Not only does it look appealing, but it can add an air of elegance and luxury. Although shoppers know the item they’re buying doesn’t include all the add-ons, psychology still works in the favor of sellers.

If you want to make your products look stunning, you can use a few props that complement your inventory. Just be sure to keep the spotlight on whatever you’re selling.

5. Your Product Shot Should Represent Your Brand

Pictures can make us feel a range of emotions. When you set up your photography station, you want to make sure your photos represent everything your brand encapsulates.

If you sell something fun or helpful, make sure the photos are light and colorful. If you want your brand to be seductive or intriguing, your photos can play with shadows and richer colors. It’s also important to consider the benefits of action shots and using models to showcase your items.

6. Utilize Professional Photography Tips

One of the most fundamental photography rules is the rule of thirds.

The gist of this rule is to imagine every photo has a grid with 9 equal squares. In order to catch the eye, try to avoid only filling the center square. The more lines in the grid you can cross, the more interesting your photo will be.

7. Elevate DIY Product Photography with Editing Magic

Every professional industry uses Photoshop for their marketing campaigns. In order to keep up, you have to make sure your photos are the same quality.

If you’ve never used photo editing tools before, learning is easy. This step can help add more contrast, make colors more vivid, and erase any imperfections.

Ready to Take Your Business to the Next Level?

With these 7 product photography tips, you’re sure to see a big boost in online sales.

Great photography skills are only one piece of the equation for running a successful e-commerce site, though. Want to know how to revolutionize your business? Check out our services to learn more proven techniques that can help you become a top seller.