Did you know that nearly 40% of people will stop using a website if it’s too slow or unattractive?
Since the world is digital now, company websites can make or break any business of any size. Site navigation is one of the most important factors to consider while designing yours.
Want to learn how to make a website that’s easy to navigate? Keep reading for 5 must-know tips.
1. Prioritize Your Mobile Layout
Did you know that more people use their phone to browse online than any other electronic device? As shocking as it may sound, this includes computers, too. With this in mind, it’s vital to develop a mobile-friendly website.
The best way to test your mobile site is to pretend you’re a customer who’s browsing on their phone. As you explore your site, make note of any details that would frustrate you as a consumer. Wonky menu bars, misaligned text, and broken links are just a few things that can give mobile users a bad experience.
Once you’ve found everything you can improve upon, keep tweaking until you have a great mobile experience. If you need some inspiration, try checking out your competition to see how they’ve designed their layout.
2. Create a Simple Sticky Navigation Bar
Who likes running a finger marathon to get back to the top of the page where the menu bar is? Unless they’re fond of carpal tunnel, most people won’t have the patience to do a ton of scrolling to navigate your site.
One genius tool that tackles this problem is a sticky navigation bar. If you’ve never heard of it, it’s a menu that follows you no matter how far down you scroll. Since these bars can remain at the top of the screen, they don’t interfere with the rest of your site’s content.
3. Use Links to Improve Site Navigation
If you want an easy-to-navigate website, it’s wise to take advantage of links. The most important link your site should have is a home page button over your company’s logo. Since most websites have this, users have come to expect it everywhere.
Image links are another clever way to boost engagement. For example, if you’re showcasing your products, linking those photos back to the original product page is a great way to increase sales.
4. Less Can Be More
Browsing online should be a fun activity. If you want your audience to have a nice time on your website, you shouldn’t bombard them with too much information. While there are plenty of useful tools that can make site navigation easier, implementing too many of them can achieve the opposite effect.
As you design your website, be sure to use simple language, legible fonts, and appealing layouts. Don’t be afraid of white space either. Minimalistic websites can be stunning and user-friendly.
5. Add a Search Bar
One thing that lots of easy-to-navigate websites have in common is a search bar. Why is this feature essential? Some people don’t want to spend any time sifting through your site’s menus.
When you give people the chance to search for themselves, they can find what they want as soon as they want it. If you study your audiences’ searches, this can also give you valuable insight into what people like most about your brand.
Want to Know How to Build the Ultimate Website?
With these 5 tips to improve your site navigation, you’ll be able to notice an impressive increase in user satisfaction and engagement.
Do you want to know more ways you can take your website to the next level? Check out our services to learn how Jonesen can revolutionize your website.