Did you know that 60 percent of marketers create one or more new pieces of content every single day? With such a large flood of people trying to sell their products or services online, you need to know the ins and outs of marketing in order to really be ahead of the game.

Whether you’re a beginner or an expert, we’ve narrowed down all the digital marketing tips of 2020 to the most essential information so that you don’t have to worry.

Keep reading for 5 digital marketing tips for small business owners.

1. Launch a Website

One of the best digital marketing tips for small businesses is to have a sleek and functional website.

A website is the first thing you’ll want to do for your business and marketing campaign because it will give you credibility, an online presence, and it will allow for streamlined interactions with your potential customers.

2. Start a Blog

Starting a blog is one of the most crucial digital marketing tips for beginners. Having a place where you regularly post informative or entertaining content is a great way to increase traffic to your website and lure in new customers.

People might not even know they need or want your product until they’ve searched something in Google and ended up reading one of your blog posts. Search engine optimization (SEO) is very important because it allows internet users to actually find the content you post.

3. Keep an Eye on Ad Performance

When you pay for ads on Facebook, for example, you can view detailed statistics and information about how the ad is performing. If an ad is not performing so well, considering tinkering with the target audience and other settings.

Even if your ads are performing well, perhaps they can perform even better. You’ll never know if you don’t experiment a bit.

4. Garner Online Reviews

Word of mouth is still a powerful force and online reviews and ratings are like a digital grapevine in which people hear about the best products and services.

Encourage your customers to leave feedback where they can, including on your website and on review sites like Yelp. It’s also another way you can connect with your clientele because you have the option of commenting on their posts.

5. Send Out a Newsletter

In addition to having a website, you can give visitors the option to sign up for a newsletter.

This is a wonderful way to keep potential customers informed about your products or services while also giving you the opportunity to add a personal touch.

Ready to Take Advantage of These Digital Marketing Tips?

Now that you know about these strategic digital marketing tips and tricks, you can begin to maximize the effectiveness of your business’s marketing.

Do you want a website to make your marketing campaign more credible? Jonesen can create for you a new and improved website or one totally from scratch. Whatever you need, we’ve got you covered. Contact us today and find out more.