Blogging is one of the most cost-effective content marketing tools out there. Unfortunately, not every blogger gets the attention they deserve.
We’re here to change that with this list of five blogging tips to help increase traffic and revenue to your site.
1. Treat Your Blog Like A Conversation
One of the biggest reasons most blogs fail is because they don’t understand that blogging is different from most other forms of writing.
Blogging is less of a monologue and more of a conversation, so you may need to change your approach. Inject a little personality into your posts.
That isn’t to say that you should always use informal language. In some cases, like B2B blogging, a more formal tone is preferred. But even so, it’s important to strike a balance between professional and friendly.
2. Share Your Posts On Social Media
Your blog shouldn’t stay on your website. In fact, part of the reason blogging is such a powerful marketing tool is that it’s among the most shareable forms of content.
Don’t forget to share your blog on all of your brand’s social channels. This is particularly important for brands with a large social audience, as posting links to your blog serves as a funnel to get more traffic to your site.
3. Learn The Basics Of SEO
If you want to increase blog traffic, you’ll have to become more conscious of the current marketing climate. Start researching the basics of SEO and implement some basic strategies into your content.
Get in the habit of using high-ranking keywords, for instance. Or learn how to properly format your blogs so that crawlers can better read and index your content.
Google is the arbiter of what is and isn’t seen these days, so make to play by their rules.
4. Incorporate Audience Feedback
Everyone likes to have their voice heard. Cut out the middleman by crowdsourcing your content. Ask your audience what they want you to blog about.
Aside from taking the guesswork out of whether or not your content will resonate with your audience, writing about audience suggested topics shows readers that you’re listening.
You’ll get great, traffic-driving content while fostering a great relationship with your audience at the same time. In essence, both parties win.
5. Write Everyday
Blogging is a lot like anything else: the more you do it, the better you’ll get. It’s a skill learned and honed over time, so take time out of each day to practice.
Even if you write a few hundred words a day, you’ll eventually notice a massive improvement on the speed and quality of your writing.
Increase Traffic With These Great Blogging Tips
Creating a blog that generates both traffic and revenue takes quite a bit of time. But now you have the tools to do so.
Now all you need to do is put what you’ve learned into practice. You’ll increase traffic in no time!
And if your website needs a redesign or you’re interested in adding a blog to your site, get in touch! We partner with small businesses just like yours to create optimized, efficient content worthy of your brand.