How do you make your senior living facility stand out from the rest?
It’s important to think outside the box. When marketing your facility, you might be tempted to turn to traditional strategies, but it’s vital not to forget the important role that your website can play in attracting people to your business.
Check out our five amazing website marketing tips for senior living facilities.
1. Engage With Customers
Of course, social media is important, but you can engage with customers on your website itself too.
Make it clear that visitors to your website are welcome to contact you if they have any queries or comments. Make a ‘contact us’ page for your website and ensure that it’s easy to find.
You could even open up comments on areas of your website so that visitors can communicate without sending a formal email or using the phone.
2. Responsive Design
The more traffic you get on your website, the more business you can expect. More and more people are using mobile devices to access the internet—mobile web traffic has increased by over 30% since 2017, and that number is only expected to increase.
Your target audience is likely to be adults of employment age who are looking for five-star senior living for their parents and other aging relatives—if they find your website while using their smartphone on the go, they’ll want an easy, hassle-free experience with responsive design.
Responsive design also makes websites more successful in search results, as Google’s algorithm looks upon it favorably.
3. Create a Blog
By producing a blog and coming up with frequent and engaging posts, you’re showing visitors—and Google—that you’re actively creating content. They can provide a real insight into how your business operates too, adding a human touch to the work you do.
You can talk about your staff and the company, as well as various issues related to caring for seniors. Be sure to include high-quality images and accurate information.
4. Get Reviews
Reviews are incredibly valuable when marketing businesses like senior living communities. Positive feedback from happy customers gives visitors—potential future customers—peace of mind, so why not ask clients you’ve built a good relationship with to leave you reviews online?
Positive reviews on platforms like Google and Yelp are increasingly influential in the search algorithm, which is sure to increase traffic to your website, while you could also set up a page for reviews on your site to showcase the positive feedback you receive.
5. Learn SEO
You want to rank higher in search results, right?
Learn search engine optimization, or SEO, so that you can improve your website and give it a boost up the rankings! Create new pages based on keywords, which are terms local users might use on Google to find your business.
Use Google Ads to find keywords, which you can then use on your site to increase traffic.
Marketing Your Senior Living Facility
These are just a few of the ways in which you can market your senior living facility using your website—it’s by no means an exhaustive list, as the possibilities are endless!
If you’d like to find out more about how we can help you with web design, get in touch today, and we can talk you through what we do.