Search engine optimization (SEO) is an engine in itself. Companies spent nearly 80 billion dollars on SEO services in 2020 alone.
Many companies assume that SEO stands on its own. But SEO and web design have close connections with each other. If you want to succeed in SEO, you need an SEO web design.
What are the components you should look for? How do readability and mobile-friendliness matter? How can you build trust with Internet users?
Answer these questions and you can produce a sleek website that customers will love. Here are four ways web design and SEO work together.
1. Website Load Times
Load times are an essential component of SEO. If your website takes a while to load, users will click away. Follow basic SEO tips for website design.
You should do several things to make your website layout effective. Start by removing all unnecessary components, including plugins.
If your banner ads are slowing load times, you should remove them. Banner ads can help you earn a little money, but creating an accessible website will help you earn more.
Upload high-quality images, preferably ones that you take yourself. Use SVGs instead of JPGs because they have smaller file sizes.
Once you have cleaned up your design, you need to make your page easy to read. A big block of text will discourage the user from visiting your page.
Keep each paragraph under three complete sentences. Use internal and external links to connect to helpful sources that don’t compete with your business.
Keep your writing simple. Describe your products and services with enough detail that your reader wants to work with you. Stop when you’ve given all the necessary information.
15 percent of Americans live with a smartphone only. If you want to cater to these customers, you need to make your website mobile-friendly.
Removing plugins and writing in short paragraphs helps mobile users. You may need to adjust your text sizes and font choices as well.
Remove white space between the sections and icons on your page. Fill in that space by making your buttons bigger. Small buttons make it hard to navigate on a phone.
4. Developing Trust
Internet users form opinions quickly. You need to grab their attention and keep it as they use your website.
Test your website design with other people. Ask them if anything is old or difficult to use. Put their suggestions into action as soon as possible.
Create landing pages with relevant information that looks good to the eye. Incorporate several common keywords so people searching for different things will find your pages.
At a minimum, put effort into how your website looks. Users will appreciate the consideration you have.
The Essentials of SEO and Web Design
SEO and web design go hand-in-hand. Website loading times are a major component of SEO. Remove unnecessary details from your pages, especially plug-ins.
Make each page easy to read. Keep your paragraphs short and focus on relevant information for your business.
Allow mobile users to browse your website without difficulty. Make buttons larger and remove blank space.
Develop trust in the user with important information about your business. Put effort into your design by testing it out.
Find someone who combines web design and SEO services. Jonesen Design has launched dozens of professional websites. Contact us today.