Do you feel like your blog posts are missing something, but not sure what it is?

Well, if you aren’t already adding images on your blog posts, then that’s definitely your missing ingredient.

The old saying “a picture is worth a thousand words,” still totally holds true today, and especially so when it comes to blog posts.

But, what’s so great about blog images, exactly?

Read on to discover 4 powerful reasons you should be adding blog images to your site.

1. Visual Appeal

This reason is pretty straightforward: blog images make your posts look better.

And while readers definitely care about the content of your posts, the way your posts look matter just as much.

Think about it. What are you more likely to click on: a post with visually appealing images, that’s also well spaced and reads easy, or a post with no images written in tiny font that pretty much looks like a dictionary entry.

Even if both posts provide the same information, you are definitely more likely to pick the first one, right?

Posts that are visually attractive look more inviting, and therefore readers are more likely to click on them.

2. Boost Your SEO Rankings

Everyone knows that improving your SEO ranking also means improving your business.

Graphics are one thing that Google factors into your ranking, and images are perhaps the easiest graphics to use. Plus, you can add titles and tags to your images with appropriate keywords to help boost your ranking as well.

Just make sure you resize your images so they load quickly, as slow loading will actually harm your SEO.

3. More Social Shares

Social media is more important than ever now for business.

And, social media users are all about visual content. Therefore, if you create a blog post, someone on social media is way more likely to share it if it contains images.

This, in turn, will help drive more traffic from your social sites to your company’s website.

However, keep in mind that no one wants to make their social media page look ugly. Therefore, having images in your posts is not enough, you also need to make sure these images are visually appealing.

4. Help Your Audience Understand Better

It’s been proven that the more approaches someone uses to learn something, the easier it is to understand.

Images allow people to see the things you’re talking about and therefore understand it better.

For example, if you are writing a complicated technology post, images will help the reader understand better what you’re talking about.

And, when they think about the subject later on, their mind will remember that image, and therefore remember your website as well.

Excited to Start Using Blog Images?

As you can see, adding blog images to your posts is super important.

Images can increase your SEO rankings, make your blog more visually appealing, help your audience understand things better, and, they are easily shared on social media.

For more ways to improve your blog, be sure to get in touch with us today.