Did you know that WordPress is used by 33.6% of websites?
WordPress is an open source blog publishing and content management system. It’s incredibly popular because it is fairly easy to use and is super customizable.
With all of that freedom to customize as you please, it would be a crime to use the default settings and call it a day.
If you want your WordPress home page to catch people’s attention, you’ve got to implement a purposeful design. Luckily, we’ve compiled a short list of essential design elements for you to incorporate.
1. Your Name/Logo
You want the purpose of your site to be clear – immediately. So, you need the name of your business/organization/blog to be clearly visible, as well as your logo if you have one.
You’ll also want to be sure that your logo isn’t easily confused with someone else’s. Your logo should be unique! And if you don’t have one, consider using a custom font or at least a memorable color for your brand name’s text.
2. A Hook or Main Element
The hook or the main element is something that shows users what your site is all about.
If the purpose of your website is to promote yourself as a writer, then something like a short bio or snippets of your work would be effective.
If the idea is to sell something, then an offer/coupon can work as a hook. Invite users to start their free trial or get free shipping when they order.
Basically, the main element should be the predominant focus of the page. It should catch the user’s eye and intrigue them to find out more.
3. An Inviting Color Scheme
Sure, beauty is in the eye of the beholder. Your idea of a nice color might be different from your neighbor’s idea of a nice color.
Regardless, loud and abrasive color schemes have a higher chance of influencing users to hit that “X.”
A simple, cohesive color scheme on your WordPress home page will be easy on users’ eyes. More importantly, it won’t distract from your website’s important content.
If you’re stumped on what kind of color scheme to choose, click here for some inspiration.
4. A Link to Your Contact Info
It’s important that users have a way to get in touch with you or your business in case they have questions.
This information should be accessible; users should not have to hunt for it. A simple “Contact Us” or “Get in Touch” tab on your menu bar will suffice.
As important as this is, be careful not to overdo it. Overloading your home page with Twitter feeds, Instagram posts, videos, etc. can make the page crowded and overwhelming.
You want to focus first and foremost on making the site navigable and understandable for all users. There is a place for all of that extra social media info, but it is not on your homepage.
Use These Elements to Create the Perfect WordPress Home Page
The perfect WordPress home page does exist – and it uses all of these design elements.
If you’re unsure of how to implement these elements on your own, don’t hesitate to contact us for help!