3 Reasons Why You Need a Website Update

Jonesen TeamIndustry Insights

An outdated website design will cost you thousands in lost revenue. Three-quarters of customers judge the credibility of a business based on their website.

A new design brings your business into 2018 and gives your customers the motivation to buy from you. There are steps you can take to make sure you’re not missing out on vital traffic, and improve your conversion rates.

So, how do you know if you need a website update for your business?

Three Reasons You Need a Website Update NOW

Updating your website should be a regular activity to keep it fresh and interesting for your customers. However, if you have any of these three problems it’s time to update your website NOW.

1. Your Site Isn’t Mobile Friendly

Earlier this year, Google rolled out ‘mobile first’ indexing. This means that websites optimized for mobile viewing will be prioritized in search results over non-mobile sites.

The first page of search results steals 91.5% of visiting traffic – so if your website is on page 2 or beyond, you’re missing out on revenue. The new search algorithms mean that a mobile-optimized site design will improve your odds of being ranked well on Google.

2. Your Conversion Rate Is Low

If your analytics show that people are visiting your website but you’re not making money from the traffic, there’s something wrong with your web design.

Your website needs clear calls to action on landing pages and ways to capture user data for follow-up communications.

Your new design should incorporate easy actions for users to engage with your content. These actions need to be included on every important page – such as a newsletter signup in the header of each page – to make it easy for users to complete.

3. Your Bounce Rate Is High

A high bounce rate means things are very wrong on your website. There are several reasons this could happen, such as:

  • Your content isn’t relevant or is outdated
  • You’re attracting the wrong customers
  • Your SEO isn’t well-researched
  • Your website takes too long to load

Anything that interferes with a user’s positive experience with your website is enough to make them leave without completing a transaction. For example, 41% of users abandon a website that takes more than three seconds to load.

Using images that are too large or having too many pages (that could be consolidated into one) are two key reasons for slow loading websites. You might also have too many plugins operating in the background, which will cause a slow speed.

Is Your Content Suitable for Your Audience?

If slow loading isn’t the problem, then it’s your content. Your on-site SEO could be outdated or targeting the wrong customers. This is can be fixed with some keyword research and analysis on existing customers.

Your content could be perfect, but so difficult to find or read that users give up. A new website design will simplify the ease of access and help your customers reach the parts they want in a few clicks.

Ask An Expert About Updating Your Website

There are so many reasons that your website might not be performing as well as it could: visual design, non-responsive setup, or irrelevant content.

An expert web designer will be able to analyze your existing site and advise on where to start with your website update.

Contact us today to find out how you could improve your online revenue with a new website design.